Utilizing empathy, for better marketing
I have always found it easy to create personal connections and utilize my empathy to create meaningful marketing messaging. I really care about people and love to learn their perspectives. So, I decided to leverage that strength in my career.
The mix of creativity, consumer research, business acumen, and strategy drew me to a career in Advertising Strategic Planning. My role in Ad Agencies and Corporations was to learn about people’s needs and reach out to connect with those in which your product or service can really help.
Then comes along Social Media. Social enabled me to listen, learn and connect with individuals on a one-on-one basis. Today I help businesses grow by leveraging consumer research techniques, marketing strategy and social media to learn about human behavior and build sincere connections that benefit both parties.
Let me help your business become the best it can be.
I’ve worked with top corporations to transform their brands into customer magnets
Elizabeth is a VCU BrandCenter Graduate
Masters of Science / Creative Brand Management and Marketing Strategy
- #1 Graduate Advertising Program in The U.S. – Creativity Magazine
- Top 5 Digital Media and Marketing School – Advertising Age
- Top 60 Design and Business Schools – Businessweek
- Hootsuite – Digital Marketing Certification
- Forester – Website Optimization Certification
- IPEC – Professionally Certified Business Coach
“Do more” philosophy
With an entrepreneurial attitude, Elizabeth approaches her clients as if it’s her own company by always looking for new and creative ways to boost end results. She provides structure and follow-through while providing insight and strategy to the big picture.
With a strong foundation in the digital space, Elizabeth is a multi-dimensional marketing strategist capable of wearing many hats. Whether it’s social media, digital marketing or consumer research, Elizabeth’s philosophy is that you can always do more for your company.
Click here to read more about Elizabeth’s journey in her blog.
“Elizabeth is the perfect blend of creativity and organization. She has the ability to see the big picture, come up with creative solutions and bring ideas to life without skipping a beat! “
Ash RAY – BrandVox
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