With 30 million companies present on LinkedIn, you better believe that this professional social media platform is an excellent place to gain new clientele and market your business. With that said, it’s also a bit nail-biting to know that there is that much competition on LinkedIn. But, don’t worry, because there are ways to make your business stand out from the rest on LinkedIn and have new clients come knocking on your door with excitement and anticipation to do business with you.
Here are five tips to optimize your LinkedIn business page and making it stand out from the rest:
Create a Company Profile That Stands Out
Your company profile is the first thing your LinkedIn business page visitors will see, so you want to make it spectacular. Did you know that the brain processes pictures and images 60,000 times faster than it does words? With this in mind, the primary component to tackle on your profile is the photo. Make it eye-catching and engaging, because this is the first thing that will catch the reader’s eye. Along with the photo, make sure that the written content paints a picture and accurately describes your offerings with keywords included.
Use Visual Posts
Let’s face it. Pictures on posts can boost up your message and make the reader skimming through your LinkedIn page stop and take notice. This isn’t saying that the photo is the main part of the post because it’s not. But, it is a visual aid to prompt page visitors to slow down their scroll and get to the main details of your message without passing it by.
Share Content Regularly While Making Posts Short and Sweet
With so much competition, you want to be sure that your company’s LinkedIn business page is fresh in the minds of many. A way to do so is to share content regularly, approximately two to four times a week. Make sure the content is informative and aligns with your company’s message.
Also, you want the information you put out there to draw the reader in and provide details but do so quickly and efficiently. With so many social media pages to peruse and so little time, you want to captivate the reader quickly and hold their attention. A long-winded post is going to bore them and prompt them to move on. A post length of 150 characters or less is best. Make your LinkedIn business page posts short and sweet but engaging at the same time.
Boost Inbound Links
Another way to optimize your LinkedIn business page so that people find you is to use inbound links to get visitors to your page. Include the link to your company’s LinkedIn page on other sites, such as your other social media pages, websites where you have articles published, and on your About Us page on your website. All of these techniques will draw new visitors to your LinkedIn page and expand your reach.
Use SEO Tactics
Search engine optimization (SEO) is an easy and efficient way to draw visitors to your LinkedIn business page. By using specific keywords in your profile to draw visitors to your page, you can wow them with your content once you get them there. SEO tactics ensure that your page visitors are ones who are most likely to be interested in what your company has to offer and, therefore, use your services or purchase your products.
So, how does your company optimize your LinkedIn business page? By using one or more of the tactics above or other techniques? Leave a comment below as to how your company is a step above the rest in this area and share this article to show others that you’re following these top tactics.